OUR PERSPECTIVE

Establishing the Patient Voice: The Crucial Role of Patient Communities for Rare Diseases

Tomorrow, many of us will be celebrating Rare Disease Day and honoring those living with a rare illness; however, for those individuals and families, the physical and emotional burden they carry goes far beyond a single day.

Events like Rare Disease Day provide an opportunity for patients to establish a distinct voice and create supportive communities that become a beacon of hope and resilience for patients and their families.

Patients with a rare disease, and their loved ones, often find themselves grappling with feelings of isolation, confusion, and a lack of understanding from the broader community. No matter how unique their experiences are, these patients and families seek to connect with others like them to gather and share experiences, exchange knowledge, and advocate for their collective needs. This begins to shape their voice, mission, and cause. Most importantly, these communities help provide hope in the face of constant adversity.

Establishing credible, impactful, and sustainable communities for underserved patients and their caregivers is a core practice at RevHealth. We’re honored to have recently helped create one such community for people living with a hematologic cancer who have received a stem cell transplant and then progressed to develop graft-versus-host disease (GVHD). These patients fight like hell through their initial diagnosis in the hope of a cure through transplant. Unfortunately, up to 70% are not prepared for what may still come—a GVHD diagnosis. Through the creation of the GVHD Alliance, we’ve helped establish a voice for this patient community, and for the first time, hope.

“For the first time ever, the GVHD Alliance provides the much-needed education and connection for people and their families living with GVHD,” says Meredith Cowden, of the Meredith Cowden Foundation, whose mission is to provide funding for research to prevent, treat, and cure GVHD.

To create the GVHD Alliance, 5 unique advocacy organizations came together with a common mission and goal: to increase awareness and help improve the lives of people living with GVHD. Since those initial meetings, the core group continues to grow.

The GVHD Alliance plays a pivotal role in knowledge sharing and education. Each alliance member brings a unique focus, which collectively provides a multidisciplinary perspective to this disease. By exchanging insights, experiences, and coping strategies, the GVHD Alliance facilitates informed healthcare decisions across stakeholders. Furthermore, these interactions foster a sense of collective learning, driving advocacy efforts, and pushing boundaries to create the comprehensive and integrated healthcare model that is so desperately needed across so many rare diseases.

The GVHD Alliance’s first objective was to work to create the first ever GVHD Awareness Day, which happened in 2023. The response was much bigger and broader than ever expected, supported through a powerful social media campaign and satellite media tour that extended reach to patients globally. GVHD Awareness Day is now celebrated each year on February 17.

By fostering solidarity, promoting education, and driving change, rare disease communities such as the GVHD Alliance empower individuals to navigate their healthcare journey with resilience and hope. As we continue to strive for inclusivity and equity across the healthcare landscape, the importance of amplifying the voices of those affected by rare diseases every single day is paramount.

 

#RareDiseaseDay #GVHDAlliance #GVHDconnect4hope #RevHealth #RedefineAndTranscend

Picture of Tori Fahrney

Tori Fahrney

Highly accomplished executive with strong vision who can turn aspirations into reality. Over 25 years of demonstrated success in advocacy development and omnichannel marketing, specializing in oncology and rare disease, and a proven track record bringing people together to create innovative business models and opportunities that meet objectives while fundamentally improving access to quality healthcare for people living with chronic conditions and their families.

Specialties:
• Advocacy
• Budget Management
• Business Development
• Clinical Trials
• Leadership & Team Building
• Lifecyle Management
• New Product Launches
• Oncology
• Patient Journey
• Patient Support & Access
• Rare Disease
• Strategy

Picture of Tori Fahrney

Tori Fahrney

Highly accomplished executive with strong vision who can turn aspirations into reality. Over 25 years of demonstrated success in advocacy development and omnichannel marketing, specializing in oncology and rare disease, and a proven track record bringing people together to create innovative business models and opportunities that meet objectives while fundamentally improving access to quality healthcare for people living with chronic conditions and their families.

Specialties:
• Advocacy
• Budget Management
• Business Development
• Clinical Trials
• Leadership & Team Building
• Lifecyle Management
• New Product Launches
• Oncology
• Patient Journey
• Patient Support & Access
• Rare Disease
• Strategy